Longitude
vendor catering Ireland.
Longitude is Dublin's biggest urban music festival, held across a July weekend in Marlay Park with roughly 40,000 attendees a day. It is a day festival rather than a camping one, which changes the trade profile completely: no breakfast trade, no late-night trade, and a very sharp demand peak between mid-afternoon and headline time. The audience skews young, which pushes spend towards fast, hand-held food and away from sit-down formats.
Festival facts
- Venue
- Marlay Park, Rathfarnham, Dublin 16
- County
- Dublin
- Typical dates
- Early July (2 days, Saturday–Sunday)
- Attendance
- ~40,000 per day
- Operator
- MCD / Live Nation
- Application window
- Via the Live Nation trader portal — typically open from winter for the following summer
- Pitch fees
- Not published — indicatively €1,000–€3,500 for a two-day urban festival of this scale
- Official site
- longitude.ie/ ↗
How to apply
Longitude is a Live Nation event, and food concessions for Live Nation Ireland festivals are handled centrally through the trader portal at livenation.festivalpro.com/traderapplication rather than through the festival website. One application can be considered for several events in the group, which makes it one of the more efficient applications to complete. Expect to supply menu, trailer photos and dimensions, power requirements, RGI gas certification, public liability insurance and FSAI registration.
A day festival, not a camping one
Gates typically open early afternoon and the site clears at night, so you are trading a compressed window rather than a full weekend. There is no morning coffee trade and no post-midnight trade. Practically this means a single very heavy afternoon-to-evening peak: staff for the peak, not for the day, and prep as much as your food-safety plan allows before gates. Coffee performs less well here than at a camping festival for exactly this reason — the breakfast and hangover trade does not exist.
What sells at an urban day festival
Fast, portable, one-handed food dominates: loaded fries, chicken burgers, pizza slices, bao, burritos, doughnuts. The crowd is young and price-sensitive, so a €10–€14 hero item outsells a €18 premium plate. Speed of service matters more than menu breadth — at 40,000 attendees with a compressed peak, throughput is the constraint on revenue, not demand.
Marlay Park logistics
Marlay Park is a public park in a residential part of south Dublin, which brings tight load-in and load-out windows and strict noise and hours conditions from Dún Laoghaire-Rathdown County Council. Confirm your access times in writing before the weekend. Note that the park being council-owned does not mean a casual trading licence applies — festival pitches are commercial agreements with the promoter and sit outside the casual trading regime entirely.
Frequently asked questions
How do I apply to trade at Longitude?
Through the Live Nation trader portal at livenation.festivalpro.com/traderapplication, not the Longitude website. Live Nation runs food concessions centrally across its Irish and UK events, so a single application can be considered for several festivals.
Is Longitude a camping festival?
No. Longitude is a day festival at Marlay Park in Dublin — attendees arrive in the afternoon and leave at night. That removes the breakfast and late-night trade you would get at a camping festival and concentrates everything into one sharp afternoon-to-evening peak.
Does coffee sell well at Longitude?
Less well than at camping festivals. With no campsite there is no morning or hangover trade, which is where coffee trailers make most of their festival money. Iced coffee and cold drinks perform better than hot espresso at a summer day event.
What does a Longitude pitch cost?
Longitude does not publish pitch fees. For a two-day urban festival at this scale, expect an indicative €1,000–€3,500 depending on position and footprint, with prime pitches sometimes carrying a revenue share. Confirm directly through the trader portal.
Other Irish festivals
Need festival-grade trailer or equipment?
Browse Irish suppliers — silent diesel generators, refrigeration, fryers, coffee equipment + finished food trailers built for the Irish festival circuit.