All Together Now
vendor catering Ireland.
All Together Now (ATN) is the Irish music + arts festival held at Curraghmore Estate in County Waterford on the late-July / early-August weekend. Mid-size capacity (~25,000) puts it between the boutique Body & Soul and the mass-market Electric Picnic. Family-skewed attendance — significant child + teen presence — drives demand for ice cream, pizza, mac-and-cheese, halal, and sweet stalls alongside the standard street-food line-up.
Festival facts
- Venue
- Curraghmore Estate, Portlaw, Co. Waterford
- County
- Waterford
- Typical dates
- Late July / early August (3 days, Friday–Sunday)
- Attendance
- ~25,000 capacity (mid-size + family-skewed)
- Operator
- POD (Promoter of Day & Night Productions)
- Application window
- November–February for the following summer
- Pitch fees
- €800 – €2,500
- Official site
- www.alltogethernow.ie ↗
Application + selection
Applications open via alltogethernow.ie. Vendors are curated for menu diversity + family-friendliness — operators with kid-appeal items (ice cream, mac-and-cheese, mini pizzas, donuts, churros, smoothies) tend to win pitches over adult-only menus. Returning vendors with clean health-and-safety records have priority. Application requires menu, photos, equipment list, full insurance docs (€6.5m PL), RGI cert, FSAI confirmation, food-handler certs.
Pitch fees + footprint
ATN pitch fees range €800–€2,500 for the weekend. Coffee trailers + ice cream + smaller food units: €800-€1,400. Larger main-stage / family-zone food pitches: €1,400-€2,500. Most pitches require own generator (silent diesel preferred); some main-stage pitches have shared mains-electric. Curraghmore Estate has decent vehicle access via the N24/N25 corridor making load-in/load-out smoother than Electric Picnic's Stradbally pinch points.
Operational rhythm
ATN crowds peak Friday afternoon (gate-in surge, ~3-7pm) and Saturday + Sunday daytimes (12-7pm). Fewer late-night demand spikes than EP because the family demographic clears out earlier. Power requirements similar to other 3-day festivals (5-8 kVA for food, 3-5 kVA for coffee). Bring 2x silent generators for redundancy if your menu has any cold-chain dependency — a generator failure on Saturday at noon is catastrophic.
Family-friendly menu engineering
Strongest-performing vendor menus at ATN include items priced €4-€8 (kid-friendly) alongside €10-€16 main items. Pizza-by-the-slice + mac-and-cheese cups + chicken-tender meals + ice cream + smoothies all consistently outperform high-end gastronomy at this festival. Operators with fully vegetarian / vegan menus do well but most family attendees default to mixed-meat options. Halal options are increasingly in demand (~5-10% of attendees explicitly seek them).
Travel + load-in logistics
Curraghmore Estate is on the N25 between Waterford city + Carrick-on-Suir — accessible from Cork via the M8/N25 (~1.5 hours from Cork city), from Dublin via the M9/M11 + N25 (~2 hours from Dublin), and from Galway via the M6/M8/N25 (~3 hours). Load-in is Thursday afternoon for festival-prepared vendors + Friday 6-10am for late arrivals. The estate has good vehicle access via the main avenue — easier than Stradbally's Electric Picnic pinch points. Vendor camping is included free of charge; Waterford city hotels are 25-minute drive for vendors who prefer a bed.
Operational rhythm + power planning
ATN runs Friday 4pm to Sunday 10pm with the family-vendor area opening earlier on Saturday + Sunday (10am for breakfast trade). Power requirements: a coffee trailer with single-group espresso machine + grinder + LED lighting needs 3-5 kVA silent diesel (running ~70% load); a food trailer with twin fryer + griddle + refrigeration + ventilation needs 5-8 kVA. Bring 1.5x your projected fuel — Irish festival diesel ranges 40-80 litres consumed across a typical weekend. Generator hire is also available onsite via the festival's preferred contractor at premium rates if your own unit fails mid-weekend.
Frequently asked questions
When does the All Together Now vendor application open?
Applications open in November-February via alltogethernow.ie. The festival curates for menu diversity and family-friendliness — kid-appeal items (ice cream, mini pizzas, mac-and-cheese, donuts, churros) tend to win pitches.
How much does an All Together Now pitch cost?
Pitch fees range €800-€2,500 for the weekend. Coffee + ice cream + smaller food units €800-€1,400; main-stage / family-zone food pitches €1,400-€2,500.
What is the crowd profile at All Together Now?
Mid-size capacity (~25,000) with significant child + teen presence. Sales peak Friday gate-in (3-7pm) and Saturday + Sunday daytimes. Less late-night demand than electronic-music festivals like Forbidden Fruit.
Are halal options requested at All Together Now?
Yes — approximately 5-10% of attendees explicitly seek halal options. Vendors with documented halal sourcing have an advantage in the curation process.
Other Irish festivals
Need festival-grade trailer or equipment?
Browse Irish suppliers — silent diesel generators, refrigeration, fryers, coffee equipment + finished food trailers built for the Irish festival circuit.